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I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention to sale.
Creating headlines that drive traffic and attracts readers is part art with a dose of science. If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy that can cost sales, because you need readers to turn up to buy your goods and services.
Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero.
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that. You are doing it wrong. You are a robot. But I pressed on. Standing out and breaking conventions takes courage. Conviction. Why did I ignore the crowd? Because it worked.
With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and unique content that no other writer or brand can copy.
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads.
If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience. In fact, Yotpo studies have found that user-generated content is highly beneficial in helping brands i ...
Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as the months pass. Alexa, Siri, Cortana, and Google will be at the forefront of voice search… but will your business? In this article, we take a look at how to optimize conversational voice searches so that you aren’t left trailing your rivals.
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and its new tools ...
Instagram is a dream for businesses that have visual evidence of their product or service in action. Users can passively scroll through pictures and double tap to show their appreciation. It’s very simple to show off visually. For B2B businesses that provide more intangible services, it’s a little more challenging.
Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that the search engine’s algorithm can p ...
Although responsive web design has been around for several years, it has only recently gained a surge in popularity in the drive for mobile-ready sites and effective UX design. It is predicted that over the next few years, responsive web design will continue to dominate the web design market, with brands globally jumping on the bandwagon.
What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic? What are organic sea ...
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results.
There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading.
There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics on unbiased grounds – and it enables relationships and alliances to benefit both parties involved.